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What a convicted felon can teach you about deepening your relationships and winning customers.

Would you believe me if I told you that some of the best bread I have eaten was created by an ex-convict? Well, it's true, no I didn't work in a prison bakery, I read it on a package of bread. In an act of brave transparency, Dave's Killer bread printed the story right on the outside of their package.

Transparency is a funny word,  a word that we see thrown around in articles often. We want people to be transparent in the form of honesty in personal relationships while we urge companies to respect transparency in their business operations.

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